Where To Buy Proactiv Skin Care
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To get products with the same ingredients as Proactiv, go to the skincare aisle of drug store or big box store (like Target or Walmart) and look for a product containing benzoyl peroxide. It should be very obviously posted on the back label.
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that is endorsed by famous celebrities The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne kit consisting of a cleanser, toner and lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013, and in 2017, ProactivMD launches powered by Adapalene.
Proactiv was offered to Neutrogena, which declined it, but its CEO, Allan Kurtzman, suggested selling it via infomercials. Guthy-Renker were already in the infomercial business and agreed to market and distribute it. The first infomercial appeared in October 1995, offering a money-back guarantee and fast delivery, and featuring spokesmodel Judith Light, who suffered from acne problems herself. Rodan and Fields later founded their own skincare brand, Rodan + Fields.
Guthy-Renker LLC is a direct-response marketing company registered in El Segundo, California. Founded in November 1988 by Bill Guthy and Greg Renker, the company is known as \"the Rolls-Royce\" of the infomercial industry. As of 2012 its portfolio of products was making $1.8 billion a year. The range includes Victoria Principal's Principal Secret skincare (its earliest skincare brand), Wen Hair Care, Cindy Crawford's Meaningful Beauty skincare, JLO Beauty
I recently tried Proactiv, a skincare line with a huge celebrity following. The brand is known for controlling and preventing acne, and for improving the overall condition of the skin. All of their well-known spokespeople were loyal users before they represented the brand. I was very impressed by how well these products work after giving them a road test. Here are some of my favorites below...
NEW YORK, NY / ACCESSWIRE / January 26, 2017 / It's no secret that skin and hair care are booming industries. Combine these high-growth products with a proven direct-response marketing approach, and you've got a recipe for success.
Take the Proactiv skin care line of acne products. Proactiv is reported to have done almost $900 million in sales in 2014 and over $1 billion in 2015. Privately held Guthy-Renker reportedly mulled a sale of the product line for over $2 billion earlier in 2016, before instead partnering with mega-nutrient company Nestle this past March.
Needless to say, skin care is a tremendous consumer segment, especially with the right marketing mix. Two small-cap hair and skin care companies that are making waves in recent years are PhotoMedex (PHMD) and ImmuDyne (IMMD).
At the end of 2015, ImmuDyne co-developed the Inate MD line of skin care products, which are based primarily on yeast beta-glucan ingredients manufactured and provided by ImmuDyne. ImmuDyne's business has, for years, been built on selling beta-glucan commercially, and the pivot to a consumer product has big implications for investors.
With a history of lean operations under the leadership of Mark McLaughlin (just $330K in G&A last year) and an already churning marketing machine, ImmuDyne's Inate MD skincare line is growing enviously. But the company is quickly taking steps to diversify its consumer business.
ImmuDyne isn't relying on a single product line to continue this growth. In September, the company picked up exclusive, worldwide rights to the patented PilarisMax line of hair loss products, which they began marketing in November. Just like the Inate skincare line, that means Q1 of 2017 will be the first three full months of sales for this revolutionary hair product.
Proactiv is a revolutionary skincare products brand that was started in 1995 by introducing a revolutionary acne system; which has hit the market strongly due to its effectiveness. Still, this brand has not stopped exploring new effective skincare treatments and developing various new products that deal efficiently with various skin issues in a proper manner. Some of its popular products are Proactiv blackhead dissolving acne gels, acne treatments, deep cleansing washes, dark spot correctors and face washes. 59ce067264